Accounting: An Introduction, 4th Edition by Peter Atrill

By Peter Atrill

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Additional resources for Accounting: An Introduction, 4th Edition

Example text

Morrison, once known for its robust performance, has issued four profit warnings in the past 10 months. Each time the retailer has blamed Safeway. Last July, it was because of a faster-than-expected sales decline in Safeway stores. In March – there were two warnings that month – it was the fault of Safeway’s accounting systems, which left Morrison with lower supplier incomes. This month’s warning was put down to higher-thanexpected costs from running parallel store systems. At the time of the first warning last July, Simon Procter, of the stockbrokers Charles Stanley, noted that the news ‘has blown all profit forecasts out of the water and visibility is very poor from here on out’.

If you are one of these students, an understanding of accounting and finance is very important. When you become a manager, even a junior one, it is almost certain that you will have to use financial reports to help you to carry out your management tasks. It is equally certain that it is largely on the basis of financial information and reports that your performance as a manager will be judged. As a manager, it is likely that you will be expected to help in forward planning for the business. This will often involve the preparation of projected financial statements and setting of financial targets.

Government wishing to check that the profits made from a contract that it has given to a business are not excessive. You may have thought of other examples. How useful is accounting information? No one would seriously claim that accounting information fully meets all of the needs of each of the various user groups. Accounting is still a developing subject and we still have much to learn about user needs and the ways in which these needs should be met. Nevertheless, the information contained in accounting reports should help users make decisions relating to the business.

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