Amazonia: Five Years at the Epicenter of the Dot.Com by James Marcus

By James Marcus

The exciting tale of the 1st 5 years of Amazon.com, mentioned through worker quantity 55.

"Americans with an eye fixed cocked towards the markets have been requested to think that Amazon, a two-year-old bookseller, used to be worthy greater than the mixed values of Sears and US Steel."—from Amazonia

James Marcus was once employed as a senior editor at Amazon.com in 1996, giving him a ringside seat for the company's explosive upward push and dismal wallet-busting swoon. Now—as the e-commerce large makes an spectacular comeback—he tells all. in contrast to the hot crop of dot.com memoirs, this can be no story of a bankrupt and brokenhearted entrepreneur. Marcus got here aboard as a self-described "token humanist," and his tackle the recent financial system juggernaut is predominantly a cultural one. Why, he asks, did Jeff Bezos's brainchild develop into the major image of net euphoria? How did the corporate swap because it morphed from a miniscule start-up to an international, multibillion-dollar leviathan? was once the net breaking extra grants than it stored? and eventually: What might an editor do to withstand being remodeled right into a hyperventilating shill?
In answering those questions, Marcus takes us to conferences, activity interviews, alternate indicates, and company retreats. We spend a freezing vacation season on the warehouse, and a significantly hotter afternoon on the company's summer season picnic—where Bezos himself mans the dunk tank. Amazonia is a piece of infrequent wit and razor-sharp commentary, and a superlative consultant to America's misplaced international of the nineties.

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That suited me fine because of the sweltering heat. ” I’d already sent Graydon one of these and thought he might get a kick out of seeing me wearing one. M. I presented myself at the front desk of 350. ” I asked the security officer. “Ninth floor,” he barked. ” Supervisor? Good God, I thought. They do take their security seriously. I entered one of the lifts—a gleaming, stainless steel cubicle— and noticed that I was only given the option of going to two floors: three or eleven. Where was nine?

I was wearing a dinner jacket at the time,” he quipped. I assumed he was joking—about the DJ, anyway—but I wasn’t taking any chances. I was wearing a heavy tweed suit and carrying a copy of The Spectator. There was a long line of people waiting to check in for economy but no queue for Premium. The perks were beginning already. I strode up to the desk, put down my suitcase and handed the woman my ticket. ” she asked, ignoring my outstretched hand. ” “Yes, I’m aware of that,” I said, haughtily. Then, not wanting to antagonize her, I smiled, lowered my voice and added: “Don’t worry.

3 The call of the mild I ’ d ac t ua l ly l i v e d i n A m e r i c a once before. Indeed, my romantic infatuation with the idea of being a journalist in New York, particularly a magazine journalist, stemmed from this period. ” This was a misleading title since, as far as I could tell, anyone could become a Special Student provided they were willing to pay the tuition fees. Still, it gave me a chance to take several postgraduate courses with some of the world’s best teachers. My father was keen for me to become an academic and this was an opportunity to stick a toe in the water.

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