By Raymond F. Zammuto
During this examine, Raymond Zammuto has solid the concept that of organizational effectiveness in the framework of societal evolution. He hence takes under consideration evolving wishes, expectancies, and environmental constraints and examines the continuous technique of changing into, instead of being, potent. The evaluative and managerial implications of this evolutionary version are introduced out in case reports: federally funded “physician extender” education courses, and the U.S. car in the course of the Seventies. Zammuto directs distinctive consciousness to the strategic responses of the yank car businesses to alterations occurring in the course of those severe years. He describes and discusses the effectiveness of “niche increasing” actions that increase the possibility of long term organizational survival.
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Extra resources for Assessing Organizational Effectiveness: Systems Change, Adaptation and Strategy
Business Tries to Strike a Fair Balance Between Profits and the Interests of the Public Year % Agree 1968 70 1969 58 1970 33 1972 32 1973 34 1974 19 1975 19 1976 15 1977 15 SOURCE: Weiss, E. A. "The Future Opinion of Business," Management Review, (March, 1978): 10. Reprinted by permission of the publisher, from Management Review, March 1978, © 1978 by AMACOM, a division of American Management Associations, p. 10. All rights reserved. The reaction of many businessmen to the decline of public confidence was expressed in a Wall Street Journal poll as follows: Few heads of large and medium-sized corporations volunteered suggestions about product quality, fair prices or business ethics.
The public is demanding that business attend to public concerns for environmental protection, the quality of life, and social justice while fulfilling its traditional economic mission. Quantitatively, public preferences remain much the same in that people still want to enjoy a high material standard of living. The fundamental change, however, is that they also want a higher qualitative standard of living. Many past practices which were tolerated, indeed encouraged, in attaining a higher material standard of living are now actively discouraged by law and public opinion.
Page 16 do something definite and unambiguous. Education is always raising questions, advertising is always giving answers. They are two radically different modes of communication and their admixture is corrupting to both. It also happens to be ineffectual. Such programs appear to be directed toward curtailing questions the public has been raising about the operation and role of business in modern American society, rather than providing a forum in which these questions can be discussed. " This approach has been employed by a number of corporations, most notably Mobil Oil.