By Eva-Maria Hammann
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Extra resources for Dezentrale Leadership : Voraussetzungen, Möglichkeiten und Grenzen von unternehmerischem Führungsverhalten in Tochter-gesellschaften diversifizierter Unternehmen
48. 3 25 Das unternehmensinterne Umfeld The internal environment operates like an immune system to isolate or expel “hostile” individuals who challenge current directions or established thinking. Michael E. 1 DIE DIVERSIFIZIERTE, INTERNATIONAL TÄTIGE UNTERNEHMUNG In der Mitte des 19. 88 Die genannten Produktions-, Distributions- und Marketingstrukturen mussten schließlich von der nationalen auf die internationale Ebene gehoben werden, um weiterhin Effizienzvorteile sichern zu können. Die Komplexität nahm zu und führte dazu, dass die diversifizierte Unternehmung, die über Jahrzehnte hinweg die Wettbewerbslandschaft in den großen Volkswirtschaften geprägt hatte, aufgrund einiger Misserfolge zunehmend ins Zentrum einer teilweise sehr kritischen Diskussion rückte.
70 71 72 Vgl. hier und im Folgenden Porter (1989), S. 19ff. Vgl. ebenda, S. 51ff. für eine weiterführende Diskussion der vier Strategien. Vgl. ebenda, S. 26f. Wie später noch genauer ausgeführt wird, nimmt Goshal (1986), S. 369ff. eine ähnliche Unterscheidung vor, indem er einerseits von der weltweiten Integration bzw. der nationalen Differenzierung spricht. DAS EXTERNE UND ORGANISATIONALE UMFELD 21 Das eine Ende des Kontinuums steht für die vollkommene Autonomie von Unternehmenseinheiten, das andere bedeutet die Vereinheitlichung von Aufgaben, Prozessen und Funktionen durch die konsequente Koordination durch die Zentrale.
60 So schreiben Morris & Kuratko: „[F]undamental assumptions about employees, products, control of resources, technologies, and markets have been challenged and in some cases discarded altogether”61. Der technologische Wandel beschleunigt sich, der Wettbewerb nimmt an Stärke und Aggressivität zu, die Fragmentierung der Märkte schreitet voran, Ressourcen verknappen sich, die Bedürfnisse der Kunden gestalten sich immer komplexer, die Anforderungen der Mitarbeiter verändern sich kontinuierlich und das wirtschaftliche Umfeld wird insgesamt nicht zuletzt durch die Globalisierung weniger beherrschbar.