Strategic Alliances as Social Facts: Business, by Mark De Rond, Anne Huff

By Mark De Rond, Anne Huff

Strategic alliances are more often than not analyzed as deliberate and rational advancements with basically measurable results in conventional administration textbooks. Mark de Rond argues that this kind of view is unrealistic. as a substitute, he emphasizes the social size and the significance of the contributors concerned within alliances. in line with in-depth case reports of 3 significant biotechnology alliances, the ebook combines insights from social conception and highbrow background with extra mainstream strategic administration literature. It offers a thought-provoking research that appeals to the reflective specialist in addition to educational researchers.

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Strategic Alliances as Social Facts: Business, Biotechnology, and Intellectual History

Strategic alliances are quite often analyzed as deliberate and rational advancements with truly measurable results in conventional administration textbooks. Mark de Rond argues that one of these view is unrealistic. as an alternative, he emphasizes the social size and the significance of the contributors concerned within alliances.

Additional info for Strategic Alliances as Social Facts: Business, Biotechnology, and Intellectual History

Sample text

It can provide firms with access to unique capabilities (which is consistent with the resource-based view), financial resources, exclusive suppliers, raw materials, skills, processes, or markets. In other words, firms may seek to reduce their dependency on their environment by cooperating with key parts of it (Faulkner, 1995), although this may simply replace one source of risk with others, including freeriding, opportunism, and the unintended transfer of proprietary skills (Faulkner and de Rond, 2000).

As put by Heide: Relational exchange . . accounts explicitly for the historical and social context in which transactions take place and views enforcement of obligations as following from the mutuality of interest that exists between a set of parties. (1994: 74) Trust, in fact, is thought to be critical for ensuring smooth exchanges – a strategic alliance being considered one such relationship. But despite its helpful emphasis on trust, relational contract theory may be limited in not having generated sufficient empirical research to warrant its applicability (Kern and Willcocks, 2000).

Appleyard, 1999b: 3) Promises, unthinkable around the turn of the twentieth century, have financed a myriad of small biotech companies, some of which have been highly valued, but most of which have yet to help bring a drug to market. The handful of victors – the Food and Drug Administration (FDA) approved at least fifty-two biotech products between 1994 and 20002 – help sustain those less fortunate or with product candidates too early in the pipeline to provide sustainable revenues. Indeed, disappointment is as epidemic as the hype associated with biotechnology.

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